Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Kalyan Jewellers, one of India’s largest and most trusted jewellery brands, unveiled its latest showroom at Phoenix Marketcity, Mumbai, with Bollywood actor Tabu gracing the inauguration ceremony. The event drew an enthusiastic crowd as the brand introduced a luxurious new retail destination designed to elevate the jewellery shopping experience.

KPMG’s India CX Report 2025 offers a goldmine of trade insights. Here’s a glimpse.

Kalyan Jewellers has reopened its newly redesigned showroom in Bhubaneswar, unveiling a refreshed shopping experience with an expanded range of collections and contemporary interiors. The relaunch aims to blend tradition with modernity while enhancing customer convenience and comfort

In a forward-looking move to enhance the retail experience in the age of the well-informed consumer, Jewel Goldi (India), an affiliate of Shree Ramkrishna Exports, has partnered with the International Institute of Gemology (IIG) to launch a customised corporate training program

The jewellery industry in India is highly competitive and fragmented. Some entities tend to do well, while some get into a rut. Priyanka Talreja Garegrat identifies some key elements of successful companies in the industry